Inferred Personas

Ask a question, get an audience

Stop defining segments. Start asking questions. Type what you want to know — "Who's going to watch this show?" "Who's about to churn?" — and NEXTGRES infers the matching persona directly from your event data. No SQL. No analyst in the loop.

Audience definition that used to take a week of analyst time, done in under a minute.

How It Works

Describe the audience you're looking for in plain language. NEXTGRES translates your query into behavioral criteria, scans your event data in real time, and returns a dynamic persona that updates as behavior changes.

Key Benefits

  • Natural language persona creation. No SQL. No complex query building.
  • Real-time audience discovery. Personas update as new data flows in.
  • Democratize data access. Marketing and product teams work directly with data. No analyst bottleneck.